Our Approach

Investment Team

Redhawk is a small but experienced team with over thirty-years of experience in startups, operations and investing. As former entrepreneurs we put founders first.

Our Investment Approach

While our specific investment thesis may vary from fund to fund, there are 5 core areas that we believe are critical to evaluating a great investment

  1. Strong Founding Team
    We look for coachable teams with strong leadership capability, team dynamic, and the ability to execute. We look for teams with strong EQ as well as IQ.

  2. Market & Customer Validation
    The market for startups can be hard to measure. We look for founders who have a disciplined approach to customer discovery, problem/market validation, and a laser focus on finding product market fit.

  3. Data Driven Approach
    We believe the best entrepreneurs tell their story through data. We look for teams that understand the role data/KPIs/OKRs have on resourced constrained startups. We seek teams that integrate data into every aspect of their organization.

  4. Capital Efficiency
    We champion a capital efficient approach to building a great startup. We believe capital efficiency teaches teams to be creative and to focus their resources on the most important operational objectives.

  5. Location
    Our focus is finding outstanding founders and opportunities outside of the established coastal startup ecosystems. We actively seek companies in markets underserved by traditional venture capital funds.

What Our Founders Say About Us

“The Redhawk team is truly invested in the Birmingham ecosystem. They took a real interest in our company and showed us that they wanted to provide value past just financing. They believe in what we are doing and we are honored to be part of their portfolio.”

Andy Seavers, Co-founder/CEO of CaseStatus

“The AFF team’s investment and mentorship has been invaluable. Matt and Mickey bring complementary skills as previous entrepreneurs and sales leaders that are essential to any high growth startup.” 

Theodore Harvey, Co-founder/CEO of SynsorMed

“Moving our HQ out of state to a new city created a unique set of challenges for our team members and their families. The assistance Matt & Mickey provided during our relocation was incredibly valuable and their strategic input on business matters is second to none. As a founder I appreciate that they provide autonomy in my day-to-day activities, but are available should I need to bounce an idea off of them.”

Kevin Nadeau, Founder/CEO of True Load Time